Socially Responsible Consumerism: The Influence of..., 2014

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Title
Socially Responsible Consumerism: The Influence of Corporate Reputation, Price, and Moral Licensing on Consumer Product Evaluations.
Date
2014
Material Type
Graduate Research; Dissertation; Journal Article; Dissertation; Graduate Research
Creator/Author
Christensen, Matthew Sean.
Copyright
Copyright 2014 by Matthew Sean Christensen. This material is copyrighted and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject
Social responsibility of business; Consumption (Economics) -- Moral and ethical aspects; Consumers' preferences; Customer loyalty; Prices;
Description
Dissertation (Ph.D.)--Central Michigan University, 2014. xv, 200 leaves : ill. Includes bibliographic references (leaves 185-200).
Language
English
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