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Central Michigan University Scholarly & Creative Works > CMU Graduate Research (Theses and Dissertations) > 2014, Graduate Research

Socially Responsible Consumerism: The Influence of..., 2014

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Title Socially Responsible Consumerism: The Influence of Corporate Reputation, Price, and Moral Licensing on Consumer Product Evaluations.
Date 2014
Material Type Graduate Research; Dissertation; Journal Article; Dissertation; Graduate Research
Creator/Author Christensen, Matthew Sean.
Copyright Copyright 2014 by Matthew Sean Christensen. This material is copyrighted and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject Social responsibility of business; Consumption (Economics) -- Moral and ethical aspects; Consumers' preferences; Customer loyalty; Prices;
Description Dissertation (Ph.D.)--Central Michigan University, 2014. xv, 200 leaves : ill. Includes bibliographic references (leaves 185-200).
Language English
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