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CMU Graduate Research (Theses and Dissertations)
> 2011, Graduate Research
Effect of Figures of Speech in Advertisement on Pe...
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Effect of Figures of Speech in Advertisement on People's Attitude Change.
Graduate Research; Thesis
Copyright 2011 by Beini Hou. This material is copyrighted and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Figures of speech; Advertising copy; Advertising -- Evaluation; Attention;
Thesis (M.S.)--Central Michigan University, 2011. vi, 85 leaves : ill. Includes bibliographic references (leaves 79-85).
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