Effect of Figures of Speech in Advertisement on Pe..., 2011

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Metadata

Title
Effect of Figures of Speech in Advertisement on People's Attitude Change.
Date
2011
Material Type
Graduate Research; Thesis
Creator/Author
Hou, Beini.
Copyright
Copyright 2011 by Beini Hou. This material is copyrighted and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject
Figures of speech; Advertising copy; Advertising -- Evaluation; Attention;
Description
Thesis (M.S.)--Central Michigan University, 2011. vi, 85 leaves : ill. Includes bibliographic references (leaves 79-85).
Language
English
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