CMU Online Digital Object Repository
Central Michigan University Scholarly & Creative Works > CMU Graduate Research (Theses and Dissertations) > 2011, Graduate Research

Effect of Figures of Speech in Advertisement on Pe..., 2011

Download whole document (PDF) (804.73 KB)
Title Effect of Figures of Speech in Advertisement on People's Attitude Change.
Date 2011
Material Type Graduate Research; Thesis
Creator/Author Hou, Beini.
Copyright Copyright 2011 by Beini Hou. This material is copyrighted and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject Figures of speech; Advertising copy; Advertising -- Evaluation; Attention;
Description Thesis (M.S.)--Central Michigan University, 2011. vi, 85 leaves : ill. Includes bibliographic references (leaves 79-85).
Language English
Show/hide left pane
Document Previous document Browse all documents of this publication Next document    Zoom in Zoom out Maximize
© 2008-2018 DL Consulting. All rights reserved. Powered by Veridian
Alert Close
Help Close
Edit Close
Add to private list Close
Move to another list Close