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> 2011, Journal Article
Wikipedia's Role and Value in the Advertising Clas...
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Wikipedia's Role and Value in the Advertising Classroom
Gray, Deborah A, Marketing and Hospitality Services Administration
Hoyle, Jeffery A., Marketing and Hospitality Services Administration
Association for Education in Journalism and Mass Communication (AEJMC) www.journalofadvertisingeducation.org
Copyright 2011 by AEJMC. This material is copyrighted and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Wikipedia -- Evaluation; Marketing -- Study and teaching;
This paper seeks to address the use of Wikipedia as a source of information in advertising courses.
Deborah Gray and Jeffrey Hoyle. "Wikipedia's Role and Value in the Advertising Classroom." in Journal of Advertising Education. Spring 2011. 15:1. 37-43.
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