Wikipedia's Role and Value in the Advertising Clas..., 2011

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Title
Wikipedia's Role and Value in the Advertising Classroom
Date
2011
Material Type
Journal Article
Creator/Author
Gray, Deborah A, Marketing and Hospitality Services Administration
Additional Contributors
Hoyle, Jeffery A., Marketing and Hospitality Services Administration
Publisher
Association for Education in Journalism and Mass Communication (AEJMC) www.journalofadvertisingeducation.org
Copyright
Copyright 2011 by AEJMC. This material is copyrighted and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject
Wikipedia -- Evaluation; Marketing -- Study and teaching;
Description
This paper seeks to address the use of Wikipedia as a source of information in advertising courses.
Source
Deborah Gray and Jeffrey Hoyle. "Wikipedia's Role and Value in the Advertising Classroom." in Journal of Advertising Education. Spring 2011. 15:1. 37-43.
Language
English
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