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Wikipedia's Role and Value in the Advertising Clas..., 2011

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Title Wikipedia's Role and Value in the Advertising Classroom
Date 2011
Material Type Journal Article
Creator/Author Gray, Deborah A, Marketing and Hospitality Services Administration
Additional Contributors Hoyle, Jeffery A., Marketing and Hospitality Services Administration
Publisher Association for Education in Journalism and Mass Communication (AEJMC) www.journalofadvertisingeducation.org
Copyright Copyright 2011 by AEJMC. This material is copyrighted and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject Wikipedia -- Evaluation; Marketing -- Study and teaching;
Description This paper seeks to address the use of Wikipedia as a source of information in advertising courses.
Source Deborah Gray and Jeffrey Hoyle. "Wikipedia's Role and Value in the Advertising Classroom." in Journal of Advertising Education. Spring 2011. 15:1. 37-43.
Language English
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