Responsive Essay: To Why Copywriting Should Be the..., 1999

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Title
Responsive Essay: To Why Copywriting Should Be the Core Broadcast Writing Course.
Date
1999
Material Type
Journal Article
Creator/Author
Orlik, Peter B., School of Broadcast and Cinematic Arts
Publisher
Broadcast Education Association
Copyright
Copyright 1999 by Broadcast Education Association. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject
Broadcasting -- Study and teaching (Higher); Broadcasting -- Authorship; Broadcast advertising; Advertising copy;
Description
This paper advances the contention that a required copywriting course should be the foundation writing experience for broadcast/telecommunications majors.
Source
Orlik, Peter B. "Why Copywriting Should Be the Core Broadcasting Course" in Feedback, (Fall 1999) 40:4, 38-42.
Language
English
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