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Central Michigan University Scholarly & Creative Works > CMU Faculty/Staff Research > 1999, Journal Article

Responsive Essay: To Why Copywriting Should Be the..., 1999

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Title Responsive Essay: To Why Copywriting Should Be the Core Broadcast Writing Course.
Date 1999
Material Type Journal Article
Creator/Author Orlik, Peter B., School of Broadcast and Cinematic Arts
Publisher Broadcast Education Association
Copyright Copyright 1999 by Broadcast Education Association. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject Broadcasting -- Study and teaching (Higher); Broadcasting -- Authorship; Broadcast advertising; Advertising copy;
Description This paper advances the contention that a required copywriting course should be the foundation writing experience for broadcast/telecommunications majors.
Source Orlik, Peter B. "Why Copywriting Should Be the Core Broadcasting Course" in Feedback, (Fall 1999) 40:4, 38-42.
Language English
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