Orlik, Peter B., School of Broadcast and Cinematic Arts
Broadcast Education Association
Copyright 1990 by Broadcast Education Association. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Advertising, Political; Negativism; Political campaigns; Communication in politics;
Overview of the role of negative campaign commercials in the 1988 election.
Orlik, Peter B. "Negative Political Commercials: A 1988 Snapshot", in Feedback, (Winter 1990) 2-3.