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Central Michigan University Scholarly & Creative Works > CMU Faculty/Staff Research > 1983, Journal Article

Copywriting Catechism, 1983

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Title Copywriting Catechism
Date 1983
Material Type Journal Article
Creator/Author Orlik, Peter B., School of Broadcast and Cinematic Arts
Publisher Broadcast Education Association
Copyright Copyright 1983 by Broadcast Education Association. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject Broadcasting -- Authorship; Broadcast advertising -- Study and teaching; Advertising copy;
Description A brief article outlining "do's and don'ts" for teaching broadcast copywriting.
Source Orlik, Peter B., "A Copywriting Catechism" in Feedback, Fall 1983, 6-9.
Language English
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