Susceptibility of novelty-seekers to linguistic ma..., 2020

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Metadata

Title
Susceptibility of novelty-seekers to linguistic manipulations in advertisements : evidence from eye movements /
Date
2020
Material Type
Thesis
Creator/Author
Knudsen, Breanna M., author.
Copyright
Copyright 2020 by Breanna M. Knudsen. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject
Advertising -- Language; Eye tracking; Consumer behavior; Manipulative behavior
Description
Thesis (M.S.)--Central Michigan University, 2020 1 electronic resource (v, 41 leaves) : Includes bibliographical references (leaves 28-30).
Language
English
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