Factors influencing engagement in fashion brands' ..., 2018

Factors influencing engagement in fashion brands' Instagram posts /

2018

Thesis

Jones, Alexis Renee, author.

Copyright 2018 by Alexis Renee Jones. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.

Fashion merchandising; Internet marketing; Instagram (Firm); Online social networks

Thesis (M.S.)--Central Michigan University, 2018 1 electronic resource (vi, 63 leaves) : Includes bibliographical references (leaves 53-63).

English