Responsive Essay: To Why Copywriting Should Be the Core Broadcast Writing Course.
Orlik, Peter B., School of Broadcast and Cinematic Arts
Broadcast Education Association
Copyright 1999 by Broadcast Education Association. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Broadcasting -- Study and teaching (Higher); Broadcasting -- Authorship; Broadcast advertising; Advertising copy;
This paper advances the contention that a required copywriting course should be the foundation writing experience for broadcast/telecommunications majors.
Orlik, Peter B. "Why Copywriting Should Be the Core Broadcasting Course" in Feedback, (Fall 1999) 40:4, 38-42.