Copywriting Catechism, 1983

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Title
Copywriting Catechism
Date
1983
Material Type
Journal Article
Creator/Author
Orlik, Peter B., School of Broadcast and Cinematic Arts
Publisher
Broadcast Education Association
Copyright
Copyright 1983 by Broadcast Education Association. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Subject
Broadcasting -- Authorship; Broadcast advertising -- Study and teaching; Advertising copy;
Description
A brief article outlining "do's and don'ts" for teaching broadcast copywriting.
Source
Orlik, Peter B., "A Copywriting Catechism" in Feedback, Fall 1983, 6-9.
Language
English
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