Orlik, Peter B., School of Broadcast and Cinematic Arts
Broadcast Education Association
Copyright 1983 by Broadcast Education Association. In accordance with Title 17 of the United States Code, Copyright Law of the United States of America, this material is copyrighted, and any further reproduction or distribution is prohibited without the permission of the copyright owner.
Broadcasting -- Authorship; Broadcast advertising -- Study and teaching; Advertising copy;
A brief article outlining "do's and don'ts" for teaching broadcast copywriting.
Orlik, Peter B., "A Copywriting Catechism" in Feedback, Fall 1983, 6-9.